Personalised offers

In tracking / shipping updates

OUR RESEARCH INDICATES THAT MIXING UP TRACKING UPDATES WITH MARKETING PROMOTIONS IS NOT GENERALLY POPULAR AMONG CONSUMERS, BUT IT CAN DEPEND ON HOW THE TWO ARE COMBINED, PARTICULARLY FOR THOSE WHO ARE HAPPY TO RECEIVE PERSONALISED OFFERS BUT NOT ON AN ONGOING BASIS.

Greater personalisation here is essential given the almost even split between people who like personalised offers in a shipping update and those that do not.

61%

of consumers say personalised offers in tracking updates are a marketing technique to get them to spend more

55%

are happy to receive personalised offers but only if they can opt out of ongoing brand comms once the item is delivered

53%

are happy to receive personalised offers in tracking updates but only if they’re not sent too frequently

47%

say personalised offers in shipping updates are trying to get them to buy last season’s items or slow moving stock

44%

say receiving personalised tracking or shipping updates gives them more confidence in the brand they are buying from

42%

say receiving personalised offers in tracking or shipping updates makes them more likely to repeat purchase

41%

say personalised offers in updates would make them more likely to try new products or ranges from the retailer

39%

say personalised offers would make them more likely to try new products or ranges from another retailer (product or brand recommendation)